What is it that Facebook has that MySpace doesn’t? Applications. Not for long, as MySpace is now a unit of News. Corp. it is under more pressure to deliver revenue from their sizeable audience. Becoming more developer friendly is how

Acxiom, the data giant with over 133 Million households worth of data on American’s lifestyle and buying habits, announced on Wed. that it has a new product – Relevance-X. The Relevance-X offering should allow online publishers to make more from

So this is my first blog post. I thought it would feel a lot different. Hi, I’m Jim Lillig. This is the place where I intend on spilling my guts regarding performance marketing (and whatever else that comes to mind).