Want to buy ads on one of the web’s top properties that are locally targeted and easy for the unsophisticated buyer to make and launch?  MSNBC.com, ranked by Alexa the #6 most visited site on the web is enabling local advertisers to reach local users when they visit any of 8 channels the 300×250 or […]

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Eppendorf, a € 346 million German biotech company,
released aviral video on YouTube entitled “It’s called epMotion” and it parodies
boy bands but with a biotech twist.  Marketing in the dry
world of biotech instruments made history with lyrics such as “DNA,
RNA, Protein, cell cultures, less free agents, faster workflow saves
you money well, well, well”.  Well maybe it’s […]

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Is the hype surrounding mobile advertising real?  With millions more cell phones than PC’s and laptops in play, marketers need to look at this channel as a vital part of their overall marketing plan.  But how can they overcome the roadbloacks such as display continuity across multiple carrier platforms and long wait times […]

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I religiously read Joel Comm’s daily Internet Marketing newsletter to see whose salesman’s smock Joel has wrapped himself in for the day.  Today it is ViralURL.com’s ViralBar utility.  This affiliate tool allows you to wipe out any would be commission stealers and affiliate ID fraud by cloaking your affiliate link in a most ingenious […]

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The New York State Tax Nexus imposed for Online Merchants will cost web merchants sales due to higher costs passed to the consumer. eCommerce merchants already know buyers jump out of their carts at an alarming rate when they see shipping charges. The NY state online tax nexus may spur even more cart […]

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I attended the poorly attended ad:tech Chicago this week, just long enough to hear Yahoo!’s Michael Bayle, Senior Director, Global Mobile Advertising get a sound thrashing from his counterparts at Google, Tribune Media, Cars.com and Local.com.
During a session entitled Tactical Search: Local and Mobile, Mr. Bayle was asked by an audience member if he thought […]

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Recently I have been writing a few posts on my blog at the hugely popular real estate focused site ActiveRain.com.  I have been exploring the different ways that LinkedIn connects real estate agents with their commercial and possibly residential clients.
The first post on ActiveRain.com introduced real estate agents looking to increase their connections to using […]

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I recently read an article entitled: “Who Owns The Eyeball“ by Seana Mulcahy, who writes the Monday column in Media Posts’ Online Spin Newsletter (subscribe here). She is a relative legend in IM and her articles are always insightful and thought provoking (at least to me).
This particular article actually got me to post […]

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Yanik Silver is without a doubt one of the most innovative and creative copywriters and marketers working today, no one argues that. But his recent Underground 4 Conference had an unusual theme based around the TV Show “24”. I can honestly say I have never been to, or spoken at a conference like […]

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Affiliate Classroom Certified. Now this is what every affiliate and merchant dreams of; the perfect affiliate manager. A well trained organized affiliate manager that listens to affiliates and implements their innovative ideas on the one hand and on the other manages to keep the merchants’ margins and brand intact online. Can it […]

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