Affiliate Classroom Certified. Now this is what every affiliate and merchant dreams of; the perfect affiliate manager. A well trained organized affiliate manager that listens to affiliates and implements their innovative ideas on the one hand and on the other manages to keep the merchants’ margins and brand intact online. Can it […]

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Joel Comm, the perennial innovator and host of the Next Internet Millionaire, has done it again. He is unleashing what is akin to all out war on the cell phone companies monopoly on cell phone advertising.
Any company that has dabbled in mobile marketing knows that the process is long (up to 8 weeks) and […]

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Affiliate Summit West 2008 in Las Vegas. Love that town. Not only does it offer endless ways to get in trouble (not unlike performance marketing) but it is the only place I know of where almost every BLT is fantastic. It’s like Elvis looked down from wherever he might look down from […]

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As many of you know, I am involved on a daily basis with many large CPA Networks.  And in my workings with them I have noticed a trend that is only now beginning to emerge, but am hoping that it continues to catch fire.
In my conversation with one network regarding their “exit” strategy, I reminded […]

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After I spoke with Steve Iser, I got hooked on Facebook. His latest book, Ready. Aim. Wired is a great starting place for anyone who wants to understand the nuances of marketing done well in social marketing. Now I am testing out some campaigns in Facebook’s Social Ads. My biggest surprise is […]

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The Tasini Six, opened the door to a brighter future for writers and creators of content as it applies to their works life outside of the Television screen. Today’s writers strike seems to be an extension of the 1999 Tasini vs. New York Times Co. in which the Supreme Court decided the Times had […]

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What is it that Facebook has that MySpace doesn’t? Applications.
Not for long, as MySpace is now a unit of News. Corp. it is under more pressure to deliver revenue from their sizeable audience. Becoming more developer friendly is how many news articles put it, I like to think it is becoming “app happy”. […]

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Acxiom, the data giant with over 133 Million households worth of data on American’s lifestyle and buying habits, announced on Wed. that it has a new product - Relevance-X. The Relevance-X offering should allow online publishers to make more from even the most fragmented sections of the population.
Essentially what this new approach is doing is […]

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So this is my first blog post. I thought it would feel a lot different.
Hi, I’m Jim Lillig. This is the place where I intend on spilling my guts regarding performance marketing (and whatever else that comes to mind). In the 10+years spent as an online marketer and entrepreneur, I have had occasion to have […]

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