MSNBC Launches AdReady: Expensive Local Online Ads

Published in October 4th, 2008
Posted by Jim Lillig in Local Marketing, Online Ad Buying, online merchants, Ad Agencies, Internet Marketing
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Want to buy ads on one of the web’s top properties that are locally targeted and easy for the unsophisticated buyer to make and launch?  MSNBC.com, ranked by Alexa the #6 most visited site on the web is enabling local advertisers to reach local users when they visit any of 8 channels the 300×250 or […]

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Resources for Removing Mobile Advertising Roadblocks

Published in September 19th, 2008
Posted by Jim Lillig in Mobile Search, Ad Agencies, Mobile Marketing, Internet Marketing
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Is the hype surrounding mobile advertising real?  With millions more cell phones than PC’s and laptops in play, marketers need to look at this channel as a vital part of their overall marketing plan.  But how can they overcome the roadbloacks such as display continuity across multiple carrier platforms and long wait times […]

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ad:tech Chicago: A Yahoo Smackdown on iPhone’s Game Changing Ability

Published in August 7th, 2008
Posted by Jim Lillig in Mobile Search, Ad Agencies, Internet Marketing Conferences, Mobile Marketing
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I attended the poorly attended ad:tech Chicago this week, just long enough to hear Yahoo!’s Michael Bayle, Senior Director, Global Mobile Advertising get a sound thrashing from his counterparts at Google, Tribune Media, Cars.com and Local.com.
During a session entitled Tactical Search: Local and Mobile, Mr. Bayle was asked by an audience member if he thought […]

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VidSense and Replacing Eyeballs for Engagers

Published in June 30th, 2008
Posted by Jim Lillig in Ad Agencies, Internet Marketing
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I recently read an article entitled: “Who Owns The Eyeball“ by Seana Mulcahy, who writes the Monday column in Media Posts’ Online Spin Newsletter (subscribe here). She is a relative legend in IM and her articles are always insightful and thought provoking (at least to me).
This particular article actually got me to post […]

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