Category Archives: Mobile Marketing

SMS Mobile Marketing Has Its Legal Risks

Mobile marketing through text messagines (SMS) is becoming a hot topic in affiliate legal circles. With the help of attorney Richard newman, we attempt to sort out the issues surrounding sending of sms text messages as well as basic

An App with No WAP Is Crap

It’s true.  If your long awaited App for iOS, Android, Blackberry or W7 doesn’t have an associated WAP (Wireless Application Protocol) enabled mobile website, then you more than likely just blew a large chunk of your marketing budget like a

Digital Holiday Trends – How SMS Marketing Will Make Registers Ring

Santa’s sleigh will be filled with smartphones this year,  which is good news if you are an advertiser or an affiliate.  Mobile marketing is well on its way to becoming the preferred channel for many US consumers to connect with

Is Burstly Going to Burst The Mobile Ad Network Bubble for App Developers?

Is Burstly Going to Burst The Mobile Ad Network Bubble for App Developers?

When you see an ad in an app, ever wonder where it comes from?  More than likely the developer signed up with adMob, inMobi or a host of other mobile ad networks.  In general, the  amount the developer makes is

When is Google Getting Into CPA On Mobile?

When is Google Getting Into CPA On Mobile?

If Google’s Next Frontier is Mobile Advertising So Where’s Cost Per Action Fit In? Recently, Google held its Q3 earnings call with analysts.  Google touted a $1B annual revenue number from mobile ad revenues.  They also revealed they feel that