It’s true. If your long awaited App for iOS, Android, Blackberry or W7 doesn’t have an associated WAP (Wireless Application Protocol) enabled mobile website, then you more than likely just blew a large chunk of your marketing budget like a freshman at a Jack Daniels chug fest. Just hope you didn’t get it all over
eCommerce Solution Provides Hyper-Personalization for eRetailer Customers
Is your online store, website or emails providing a hyper personalized experience for your customers? Chances are you still only blast and cast to your customers. Ecommerce has grown up to deliver on the promise of the right message, delivered to the right person at the right time. Hyper-personalization is the key to success in a crowded field of eRetailers all vying for your customer’s dollars.
Advertisers Overwhelmingly Underwhelmed
Advertisers are seeking to spend less and get more. Recent survey reveals that agencies are in for a revolution that includes performance being part of the compensation picture. Spells a bright future for small and medium sized digital shops though.
Why Walmart Is Fueling The Debate on The Online Affiliate Tax Law
Think of this statistic I once heard, 17 cents of every retail dollar spent in the world is pocketed by Walmart. Wow, thats some clout. But when it comes to clout online, Walmart lags a far second to Amazon and eBay in terms of traffic. According to Compete.com’s latest unique visitors for the top sites
Privacy Bill Of Rights – Are Two Agencies Better than One?
Online Privacy is a hot button issue, and now the US government wants to have two agencies pressing the button on who’s not playing fair. The question is, is this really necessary.
When is Google Getting Into CPA On Mobile?
If Google’s Next Frontier is Mobile Advertising So Where’s Cost Per Action Fit In? Recently, Google held its Q3 earnings call with analysts. Google touted a $1B annual revenue number from mobile ad revenues. They also revealed they feel that display will be a large part of the ad revenue going forward. But nowhere did
Party Time mobile app for Affiliate Summit West 2011
Want to know where all the parties are at while you attend Affiliate Summit West 2011 in Las Vegas? Got an iPhone? Now you can be the party maven you always wanted to be with Flux Ads new iPhone app, Party Time. This ultra handy mobile app will keep you in the party know when
Digital Holiday Trends – How SMS Marketing Will Make Registers Ring
Santa’s sleigh will be filled with smartphones this year, which is good news if you are an advertiser or an affiliate. Mobile marketing is well on its way to becoming the preferred channel for many US consumers to connect with brands. Those that get in early will have the advantage. Until recently I was the
Is Burstly Going to Burst The Mobile Ad Network Bubble for App Developers?
When you see an ad in an app, ever wonder where it comes from? More than likely the developer signed up with adMob, inMobi or a host of other mobile ad networks. In general, the  amount the developer makes is generally very low in comparison with what they could make from more targeted ads. Burstly
When is Google Getting Into CPA On Mobile?
If Google’s Next Frontier is Mobile Advertising So Where’s Cost Per Action Fit In? Recently, Google held its Q3 earnings call with analysts. Google touted a $1B annual revenue number from mobile ad revenues. They also revealed they feel that display will be a large part of the ad revenue going forward. But nowhere did
The Truth About Cross Published Offers for Affiliate Marketers
So you are poking around in Offervault and you see the same offer like 10X from all different networks, and at all different campaign rates. WTF? So now you believe that an offer that is listed at $10.50 can’t be the same offer that another network has for $7.25. You click on the landing page
Interview with Ken of Webmaster Radio
Check out my latest interview given by Ken of Webmaster Radio Audio: http://www2.webmasterradio.fm/traffic-leads-money/?powerpress_pinw=11-podcast Original Post: http://www2.webmasterradio.fm/traffic-leads-money/tag/offermobi/
Mobile Affiliate Marketing Basics
Mobile is now officially the most overhyped latest buzzword in the Affiliate Marketing world. There is quite a buzz going on over a few courses touting the riches that can be made with mobile marketing. If you have been sucked in by the hype, well one can understand as the numbers are quite compelling. -
Mobile Marketing For Affiliates: 3 Rules of Engagement
Mobile advertising is taking off. Billions of ad impressions every month are generated on mobile apps, mobile landing pages and mobile pay per click. And until now, most affiliates in the US were locked out of this market, because all the major CPA based networks have been located in Europe and Asia. The market here in the US was not large enough to be able to scale to the numbers that larger brands can measure, but that is changing.
When Will Performance Marketing Grow Up?
Performance marketing is experiencing a growth spurt, but a few players would like to see it remain in diapers. As with any industry, maturity takes discipline and a consortium of players to self regulate and set standards by which the industry can agree upon as rules of engagement. This doesn’t mean to stifle innovation and creativity, but rather as a way to ensure that certain standards are agreed upon as a gateway to growth.
