Mobile marketing through text messagines (SMS) is becoming a hot topic in affiliate legal circles. With the help of attorney Richard newman, we attempt to sort out the issues surrounding sending of sms text messages as well as basic recordkeeping practices that can help guide mobile advertisers and publishers through the maze of regulations at both the state and federal levels.
New SMS Survey Service Puts Your Company in Customers Pockets
An SMS Survey Service? What the H? I mean don’t our mobile phones already have too many things going on, and now you want me to answer this sms survey service text messages? Well actually yes, and so do a lot of your customers. mTelligence is making it a lot easier for your company to
Is Unlockable Playing Games with Advertisers?
Unlockable, the startup looking to change the way consumers pay for content, has released it’s demo of what consumers can expect in an ad.
eCommerce Solution Provides Hyper-Personalization for eRetailer Customers
Is your online store, website or emails providing a hyper personalized experience for your customers? Chances are you still only blast and cast to your customers. Ecommerce has grown up to deliver on the promise of the right message, delivered to the right person at the right time. Hyper-personalization is the key to success in a crowded field of eRetailers all vying for your customer’s dollars.
Advertisers Overwhelmingly Underwhelmed
Advertisers are seeking to spend less and get more. Recent survey reveals that agencies are in for a revolution that includes performance being part of the compensation picture. Spells a bright future for small and medium sized digital shops though.
Online Privacy is a hot button issue, and now the US government wants to have two agencies pressing the button on who's not playing fair. The question is, is this really necessary.
Want to know where all the parties are at while you attend Affiliate Summit West 2011 in Las Vegas? Got an iPhone? Now you can be the party maven you always wanted to be with Flux Ads new iPhone app, Party Time. This ultra handy mobile app will keep you in the party know when
Santa’s sleigh will be filled with smartphones this year,Â which is good news if you are an advertiser or an affiliate.Â Mobile marketing is well on its way to becoming the preferred channel for many US consumers to connect with brands.Â Those that get in early will have the advantage. Until recently I was the
If Google’s Next Frontier is Mobile Advertising So Where’s Cost Per Action Fit In? Recently, Google held its Q3 earnings call with analysts. Google touted a $1B annual revenue number from mobile ad revenues. They also revealed they feel that display will be a large part of the ad revenue going forward. But nowhere did
So you are poking around in Offervault and you see the same offer like 10X from all different networks, and at all different campaign rates. WTF? So now you believe that an offer that is listed at $10.50 can’t be the same offer that another network has for $7.25. You click on the landing page