Affiliate Convention in Denver this last week, proved to be one of the surprise events of the year. Attended by over 1200 affiliates, publishers, networks, agencies and service providers, the conference was a three day network bonanza.
The conference itself was a collaboration of several of the performance marketing industry’s best known players including Heather Paulson and her Paulson Management Group, Webmaster Radio’s Brandy Shapiro Babin and Daron Babin, as well as AffEuro.
In fact it was hard to tell who were the real organizers because the entire event went without a hitch. I was lucky enough to be chosen to speak on two panels on Friday the 19th. The sessions were well attended and I was honored to share the stage with Shai Pritz, CEO of Uniqueleads, as well as Graham Gochneaur, CMO of Clickbooth, both of which gave incredible insights on the panel named “How to Get What You Want From Your Affiliate Manager”.
I also sat on a panel that explored “Negotiation for the Best CPA or RevShare Models” with a brilliant woman who I had never had the pleasure of meeting before, Gillian Muessig, President of SEOmoz.org. I found her explanation of how Outsourced Program Management works one of the best I have heard. The session again was well attended and the questions were very well aimed at the subject matter. My part of the panel was focused manly on negotiating within a CPA network and how to leverage yourself into higher commission payouts when you are new to the industry.
Overall the attendance was dominated by affiliates, which is quite different from other affiliate marketing conferences. I believe the last count was over 850 affiliates out of 1200+ attendees. I found it particularly well thought out to have a color coded badging system so that everyone could easily identify who they wanted to talk with. I kept my eye on the red badges, as these were top affiliates who I had come to the conference to uncover and hopefully convince to join Offeratti.
I have to say I was successful in that endeavor, meeting literally over 100 affiliates over the course of three days. many of whom have become Offeratti affiliates. I am confident that come December, we are going to want to sponsor a booth and most likely an event at the next AffCon as it is being dubbed by insiders. It was refreshing to have an event where the main starts got in for free and were extremely accessible and eager to learn more about the industry and how to succeed. This was truly a show for affiliates where they could be in control. Which isn’t always the way I have seen it at other industry events.
My hat is off to the organizers for pulling together a terrific show in a simply great location (Denver). Thank you for putting the Affiliate back in Affiliate Conventions.