New Article in Revenue Magazine Focuses on Profiling Your Lists for Better Profits

The latest issue of Revenue Magazine arrived at my home this week, and to much surprise I found an article I penned gracing the lead article in the Columnists Section. I had almost forgotten writing the piece until my attorney and also a regular contributor himself to Revenue, David Klein of The Klein Zelman Law Offices ( called me to let me know my article was included.

The article outlines how Publishers and Advertisers can wring more money out of a subscriber list by Profiling the list members as a way to establish a better rapport, and thus a better understanding of the underlying buying motivations of the list member. In essence, how mine for gold in your list without pissing anyone off.

Click here to download the online version of Revenue Magazine.


Jim Lillig, is an accomplished online marketing professional and entrepreneur. His eclectic assemblage of companies and projects gives a new insight into eCommerce tactics and strategy. A pioneering online marketer, Jim has pushed the envelope and found the edges of online marketing to be fertile ground for those who are willing to be bold and set a trail of success. He has authored many performance marketing articles as well as being a featured speaker and panelist at some of the industry’s largest events. Uniquely qualified with over 20 years of online marketing experience and 35 years of brand marketing know-how, Jim delivers innovative fresh approaches for both B2B and B2C clients.

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