How Publishers Can Sort Out Which CPA Networks to Work With

This month’s issue of Revenue Performance Magazine, formerly Revenue Magazine, features an article I wrote entitled “A Survival Guide for Networks”.

The article gives an in-depth look at what factors make up the strongest network models out there today.  Publishers have traditionally chosen networks based on payouts alone, but with the advent of updated FTC guidelines and new Visa/MC actions regarding negative option campaigns, the time is nigh that Publishers aligned themselves with Cost per Action (CPA) Networks that play by the rules.

The article is on page 32 of the online version below.

And no, the link below is not an affiliate link nor was I compensated for writing the article in any way.  Unless you call my complimentary copy of the magazine a freebie, which I have now disclosed.

Revenue Performance magazine, December 2009 edition


Jim Lillig, is an accomplished online marketing professional and entrepreneur. His eclectic assemblage of companies and projects gives a new insight into eCommerce tactics and strategy. A pioneering online marketer, Jim has pushed the envelope and found the edges of online marketing to be fertile ground for those who are willing to be bold and set a trail of success. He has authored many performance marketing articles as well as being a featured speaker and panelist at some of the industry’s largest events. Uniquely qualified with over 20 years of online marketing experience and 35 years of brand marketing know-how, Jim delivers innovative fresh approaches for both B2B and B2C clients.

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