One of my personal marketing heroes, George Parker, wrote a blip in his most irreverent blog, Adscam/The Horror about how the douchenozzles (George’s word) at the BDA’s (Big Dumb Agencies of Madison Ave.) lack of knowledge when it comes to things digital. His post was spurred by an article printed in AdWeek.
In a stunning blaze of stating the obvious, the article synopsizes the state of digital marketing.
“Ask to rate their traditional agency’s digital skills on a scale of 1 to 10 — with 1 equating to “poor” and 10 meaning “excellent” — only 3 percent of the 277 client executives polled chose excellent, and almost half – 47 percent – ranked their shops between 1 and 5.
Now if that doesn’t qualify you for a retardedly large bonus, I don’t know what does.