Madison Ave. Doesn’t Get Digital Marketing – What a Surprise

One of my personal marketing heroes, George Parker, wrote a blip in his most irreverent blog, Adscam/The Horror about how the douchenozzles (George’s word) at the BDA’s (Big Dumb Agencies of Madison Ave.) lack of knowledge when it comes to things digital.  His post was spurred by an article printed in AdWeek.

In a stunning blaze of stating the obvious, the article synopsizes the state of digital marketing.

“Ask to rate their traditional agency’s digital skills on a scale of 1 to 10 — with 1 equating to “poor” and 10 meaning “excellent” — only 3 percent of the 277 client executives polled chose excellent, and almost half – 47 percent –  ranked their shops between 1 and 5.

Now if that doesn’t qualify you for a retardedly large bonus, I don’t know what does.

jimlillig

Jim Lillig, is an accomplished online marketing professional and entrepreneur. His eclectic assemblage of companies and projects gives a new insight into eCommerce tactics and strategy. A pioneering online marketer, Jim has pushed the envelope and found the edges of online marketing to be fertile ground for those who are willing to be bold and set a trail of success. He has authored many performance marketing articles as well as being a featured speaker and panelist at some of the industry’s largest events. Uniquely qualified with over 20 years of online marketing experience and 35 years of brand marketing know-how, Jim delivers innovative fresh approaches for both B2B and B2C clients.

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