This is the only comprehensive report out there today that delves deep into where Cost Per Action/ Pay For Performance Distribution models are now and where they are headed. With nearly 1/3rd of all online transactions being influenced by CPA Network sales and lead generation campaigns, this report is vital for anyone who plays in the space. From Advertisers to Publishers and the CPA Networks that connect them, this 28 page report is loaded with insights gleaned from over a year of research and interviews. Interviews with top performance marketing leaders and direct business dealings reveal how the industry is in need of a makeover, and what steps can be taken to expand Performance Marketing as one of the best models for Advertisers to reach their target audiences online. If you market anything online, you will want to read this report.
The Case For Transparency & Truth In Internet Advertising
Project BlackBook was a valiant effort by a team of extremely talented internet marketers to build an Online Marketing Industry journal based completely on analysis of live transactional and tracking data collected using a technology from T3Report.com.
The Case for Transparency and Truth in Internet Advertising was written as the lead article and went into some depth regarding how Internet Marketing will need to adjust the current model to increase transparency of where advertisers are being sold traffic, as well as how truth in advertising in the online space can sometimes be a joke.
Read it here.